South Africa Scores with Soccerex

18 August 2007

As I research more and more about soccer, I am finding out that the marketing opportunities are amazing. One of the events to look out for in the 2007 soccer events calendar is Soccerex.

Soccerex, the world's biggest exhibition in the soccer industry, will take place in South Africa from 26 - 28 November 2007. In its 11th year, Soccerex is moving to South Africa hosted by the Gauteng Province at the Sandton Convention Centre

Winning the right to host the event is a major coup for the country, as it will bring soccer associations, football clubs, businesses and the media from all over the world to Gauteng province from November 2007 to 2009. It will also boost the country's build-up to the 2010 Fifa World Cup.

Now in its tenth year, Soccerex is the only convention that gives exhibitors and delegates the opportunity to network with suppliers, manufacturers, key buyers and decision-makers in international football. It attracts football legends, top football clubs and football playing nations.

Football brings people together.

Branded soccer shirts with company logos provide a functional billboard and an interactive marketing tool. Custom printing of soccer shirts, t-shirts, golf shirts and more soccer gifts such as vuvuzelas, soccer balls, soccer pens, soccer radios, soccer clocks, caps.

The Gauteng Province is the economic powerhouse of South Africa : responsible for over a third of the country's GDP, the economic growth and output of Gauteng outstrips the rest of the country and leads the continent.

Soccer and football sponsorship and branding can be summarized in this illustration: The striker moves into position, smoothes his shirt with his name across the back and ... sport is such a good brand-builder, advertising and marketing tool, but you have start positioning yourself now for this momentous event in South African soccer history.